#1 being excellent
#5 needing more focus

Background Knowledge:

1

2

3

4

5

1

In-depth knowledge of the customers who drive or can drive your business

2

Focusing sales growth initiatives to your more profitable products with strong volume potential

3

Understanding the ratio and critical volume of your distributor controlled business vs. the business you have secured with your own customer base through your distributor

4

Maximizing your existing customers’ compliance to your products

5

Knowing your competition and your competitive edge

6

Clearly defined features, advantages and benefits of your product

Plan Execution:

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2

3

4

5

7

Simplified business objectives: the 2 to 3 major initiatives that will grow your business

8

A trade spend program that meets the needs of the customers who drive your business and ensures you meet your financial targets

9

Dedicated sales resources focused and trained to meet your business objectives

10

A marketing and merchandising plan focused to support your business objectives