Call Today: 416-453-8541
or email Joan DeGraves for a free consultation
Foodservice Performance Results
Services
Launching products into foodservice distribution
- Analysis, strategy and plan execution: what is needed to secure a listing and drive your product sales in foodservice
Business Planning:
- Internal and customer plans
- Market analysis and strategy
- Target market insights
Product Sales Growth and Promotion:
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Analyse, target and capture your customer market
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Driving customer compliance
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Product branding, launch strategies and execution
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Food show strategy and execution
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Product merchandising analysis and execution
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Regional market analysis
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Category management
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Product presentations
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Product promotions
Strategic Spending and Cost Savings
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Trade spending analysis
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Contract and tender review
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Internal spending analysis
Training
- From product selling skills to foodservice business planning, FPR can develop a training program to fit the needs of your team
Joan's Background
Joan has over 25 years of experience in senior foodservice roles at PepsiCO, Quaker and E.D. Smith in operations, sales, distribution and marketing.
Foodservice Expertise:
- Foodservice product launches: targeting customers, securing distributor listings, financial investment, marketing and merchandising strategies, hiring and training sales teams.
- Selling and marketing foodservice commodities, bakery categories, and national brands.
- Developing manufacturer trade and customer programs and tools to drive customer compliance.
- Adapting products and programs to customer needs while meeting manufacturer profitability objectives.
- Management expertise: national healthcare, contract feeder, multi unit, hotel sector, key accounts, regional and national sales forces, and foodservice distribution.
- Organizational structure analysis and recommendation. Development and implementation of measurement tools and reporting procedures.